#1 - Our First Memo

Welcome to the Peacock Investment Partners website and thank you for reading our first public memo. Please see below for a brief history of our “firm”, the meaning behind our name, what we do, and how we plan to populate this website.


History of the “Firm”

First off, I use the term “firm” very loosely because we do not actually exist in any legal or professional way. We are just a group of friends who share an interest in investing and are constantly learning and striving to outperform the stock market despite the numerous investing mistakes we have made and surely will make in the future.

With that said, the “Firm” informally began when we, the Partners, were in college together at the University of Georgia. Two of us were finance majors who had been interested in investing for several years and one of us was studying history and education and barely knew anything about finance or investing initially. However, the interest in investing is highly infectious and our history major friend/roommate was quickly sucked into the hobby.

This began a series of conversations about the stock market and investing throughout the remainder of our time in college together. We would share stock ideas, discuss investing strategies, and debate the merits of what we were investing in.

Eventually, we all graduated from UGA and went off to start our careers in finance and education. However, we remained interested in the stock market, so we formed Peacock Investment Partners as a way to continue our investing education together and engage in friendly competition (see “What We Do” below).


Why “Peacock”?

The one and only decoration in our college apartment was a golden peacock that hung on the wall above the couch in the living room. It was such an odd thing to have in a living room shared by three college students that our apartment became known for it and was even called “The Peacock Palace” by some. So, when we were deciding what to name our investing group, Peacock was the obvious choice.


What We Do – The Competition

Peacock was founded on April 1, 2021 as a friendly competition among the founding partners. The rules of the game are simple:

  • Every year in April, each partner would pitch their favorite stock or investment idea to the others who would question and attempt to poke hole in it relentlessly.

  • We would then vote on whether we should add the stock to our portfolio or not. If the stock is accepted, we would add it to our portfolio in a set amount of $1,000.

  • The portfolio would then be evaluated annually. The partner whose stock performed the worst each year would have to buy the others dinner, and the partner whose stock performed the best would win an enormous prize: bragging rights.

So far, we have completed one year of the competition in which The Value won with Box, Inc. (BOX).  Additionally, in April 2022, we had our second annual Peacock Investment Partners meeting where the stocks for 2022 were pitched and added to the portfolio.

To see the current state of our portfolio, click here.

To learn about our upcoming Peacock Investment Partners Annual Meeting, click here.


Plans for the Website

We decided to create this website as a way to track our performance and continue our investing education, and these memos will serve as a way for us to explore investing topics, share financial analyses, write reviews of books we have read about investing, and share resources we think could be useful for ones investing journey. The hope is that this website will keep us accountable for growing our knowledge of investing, and we hope that you decide to learn with us.

If you have an idea for a memo, would like to pitch us a stock, or just want to say hi, please feel free to comment below, contact us through the site, or send us an email at info@PeacockInvestmentPartners.com.

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#2 - Investing vs. Gambling: How to Tell the Difference